25.9.12
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Developing Corporate Sponsorships

Janelle Emanuel

In this 10-hour micro-credential, learners will explore how to develop and seek corporate sponsorships for not-for-profit organizations. Learners will discover the different types of sponsorships and their purposes, as well as differentiate between corporate sponsorship and corporate philanthropy.


Skills / Knowledge

  • Prepare the steps and strategies to work towards developing corporate sponsorship that is appropriate for not-for-profit organizations
  • Identify the different types of sponsorships and their purposes as it relates to not for profit organizations
  • Differentiate between corporate sponsorship and corporate philanthropy
  • Recognize the emerging trends in Canadian sponsorship as it pertains to not-for-profit organizations
  • Apply best practices for securing sponsorships, including valuation, activation budgeting, soliciting and confirming the agreement

Issued on

September 9, 2024

Expires on

Does not expire